Vittoria Gambirasi
Helps teams turn brand and AI into growth, across consumer goods, luxury, and education.
Vittoria Gambirasi built global brands at Nestlé and ran enterprise transformations at Accenture before turning to the question that now occupies her: how a business actually puts AI to work in its strategy and its operating model, rather than talking about it.
She is managing director of Brandhack.ai and, since April 2023, a consultant at Kinetic Consulting, where she leads global marketing strategy and digital-transformation work. An award-winning marketing leader with more than twenty years across consumer goods, luxury, and education, she holds an Executive MBA from IMD and a business degree from Bocconi.
She sits on the Harvard Business Review Advisory Council for AI and speaks regularly at chief-executive and industry summits, where her subject is the same one she works on with clients: telling the difference between AI that changes how a business competes and AI that only looks current.
What Vittoria helps with
Vittoria works with chief executives and senior commercial leaders. Her work in brand and AI strategy helps a business find where AI actually changes its model, by separating the moves that create value from the ones that only sound current. Her transformation work helps an organisation get ready to adopt AI responsibly, by reading its maturity and building the roadmap, the governance, and the capability across functions to act on it. Her years inside global brands mean she frames all of it in commercial terms, not technical ones.